Rebranding of a Sports Nutrition Manufacturing & Retail Company Red Star Labs
Client
The core differentiation and competitive advantage of Red Star Labs lies in its product.
RSL formulations contain a high concentration of active ingredients designed to deliver fast and measurable results in sports performance. This product strategy became the brand’s key competitive advantage from the very beginning.
The core differentiation and competitive advantage of Red Star Labs lies in its product.
RSL formulations contain a high concentration of active ingredients designed to deliver fast and measurable results in sports performance. This product strategy became the brand’s key competitive advantage from the very beginning.
Objectives
The goal was to create a brand image capable of communicating not only the idea of maximum performance, but also the idea of supporting and protecting human health.
The goal was to create a brand image capable of communicating not only the idea of maximum performance, but also the idea of supporting and protecting human health.
This development approach — increasing the concentration of active ingredients —
was defined at the company’s foundation stage in 2008.
The entire brand strategy was built around this principle.
was defined at the company’s foundation stage in 2008.
The entire brand strategy was built around this principle.
It was critical to build a brand that balances two meanings:
pushing the body to the next level of results
providing a safe and reliable foundation for long-term physical performance
To support this positioning, a dedicated product line called Essential was introduced.
pushing the body to the next level of results
providing a safe and reliable foundation for long-term physical performance
To support this positioning, a dedicated product line called Essential was introduced.
Brand Slogan
The Power of Nature
Emotional Brand Benefit
A sense of safe support during intense physical activity — enabling peak performance without compromising health.
The Power of Nature
Emotional Brand Benefit
A sense of safe support during intense physical activity — enabling peak performance without compromising health.
Packaging System
A separate design phase was dedicated to the graphic development of four product label groups, unified within a single visual concept.
Task I
To organize a clear and scalable design system, aligning all visual elements into one coherent structure.
A separate design phase was dedicated to the graphic development of four product label groups, unified within a single visual concept.
Task I
To organize a clear and scalable design system, aligning all visual elements into one coherent structure.
Red Star Labs products are structured into four distinct categories, each with its own name and positioning:
Basic · Essential · Superior · Beowulf
Task II
To ensure that each category is visually distinct, while remaining part of a unified brand system.
Basic · Essential · Superior · Beowulf
Task II
To ensure that each category is visually distinct, while remaining part of a unified brand system.
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Contacts
+7 926 539 23 82
ahmed@al-shurai.ru
Moscow, Rizhskiy Proezd 13
ahmed@al-shurai.ru
Moscow, Rizhskiy Proezd 13
